

Blog articles

How Visma migrated to Google Analytics 4 – and how you can too
In 2023, Google will retire their current version of Google Analytics – called Universal Analytics (UA) – and replace it with Google Analytics 4 (GA4). Visma has many websites that currently use UA, and we’ve been working hard on transitioning to GA4. Find out how we did it in this handy overview.

Our director Liza Collin: “The story is in the strategy”
What is a strategic narrative? Strategy & Commercialisation Director Liza Collin explains how there’s more to storytelling than "just" marketing.

Meet our employees: Women are the future of cyber security (part 2)
More and more women are working with cyber security in the software industry, and Visma is no exception. In the second part of this two-part series, get to know more of the talented women who are protecting Visma’s cloud software from cyber threats.
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